McBride & McCreesh
Established in 1975, McBride & McCreesh Opticians is an Independent practice in Enniskillen. Continually investing in specialised training and the latest technology the business needed a new visual identity that reflected the core values of this well established and well respected business.
McBride & McCreesh also stock an unrivalled range of glasses and sunglasses from the leading brands such as Tom Ford, Gucci, Hugo Boss and Maui Jim.
CLINICAL EXPERTISE - INDEPENDENT - ESTABLISHED
The inspiration for this project was the Snellen Eye Chart - the traditional chart that used to hang on the optician’s wall with letters that decrease in size with each line. The original typeface used for these charts was Courier - the same slab serif that has been used to create the McBride & McCreesh logo.
Traditional navy is a nod to the heritage of the practice but it’s teamed with a vibrant orange to add a modern more playful edge. Additional colours of turquoise and orchid complete the palette as alternatives to the orange when needed.
The new visual identity has been completely embraced and can be seen on almost every customer touch point including shop front, in store advertising, glasses cloths, email newsletters, website and social media presence. Furthermore, the orange colour has been brought though to the interior of the building, used in seat coverings and a feature wall at reception.
