Irvine’s Family Butchers
Where local produce meets traditional craftsmanship. Having farmed land near Lisbellaw for over 3 generations, the Irvine family specialise in Hereford and Angus cattle and have been in the beef industry for the best part of 100 years.
Irvine’s Family Butchers have busy shops in both Maguiresbridge and Fivemiletown, and distribute their popular Heat to Eat range through convenience stores across Fermanagh and Tyrone. Irvine’s are well known for their Dry Aged Beef, hung for a minimum of 36 days. Irvine’s wanted to rebrand to reflect the ethos and expansion of the business.
CRAFTSMANSHIP - NATURAL - BEST VALUE - GENUINE
A traditional serif typeface for Irvine’s is paired with a script font to soften the look and add that personal touch. A subtle graphic of a chicken, pig and cow balances the logo and is and to the fact that although known for they beef, Irvine’s supply all types of meats. The earthy colour palette of steel grey and tan is enhanced by the addition of brown paper texture which helps reinforce the value of genuine craftsmanship.
The new visual identity has been rolled out across the business on packaging for the popular Heat to Eat range of prepared meals, pre-packed meats, vacuum packed premium meat products, branded hessian bags, interior and exterior signage, livery of vans and online / social media presence.
