Brady Opticians
A long established independent opticians, Brady Opticians is based in Donegal Town. Delivering clinical expertise, the practice uses the latest technology to deliver outstanding diagnostic eyesore. They also stock an extensive range of glasses and sunglasses from some of the worlds leaving designers including Gucci, Tom Ford and Chloé.
This visual identity was inspired by the Ishihara Colour Test - the test most commonly used to detect colourblindness. The B of Brady paired with colour palette of 3 around jewel tone creates an icon that is instantly recognisable. There are both linear and stacked variations of the logo so that no matter what proportion of space is available there is a logo that will work.
The visual identity has been brought though all aspects of the business… online and social media presence, printed materials and promotional mailers, staff uniforms, in store signage and displays and the shop front and exterior signage.
