Millwood Produce
Aaron Johnston has been growing vegetables on the family land, just outside the village of Lisbellaw, since he was a teenager. Years later and Aaron Johnston Fruit & Vegetables is now a thriving enterprise. Aaron wanted to give the business a new name and a new visual identity as the product range continues to expand and the produce is available through more outlets.
TRADITIONAL METHODS - LOCALLY GROWN - AUTHENTIC - FULL OF FLAVOUR
The visual identity for this business could never be modern and contemporary in style - the lead font is a subtle serif which suits perfectly. The carrot illustration is a nod to one of the core items of produce. Green is an obvious choice for a business such as this but rather than go soft and earthy Aaron wanted to be bold with colour so we teamed it with a royal blue.
The logo form is strong enough to work well white on an image and with this type of business imagery is all important; customers want to see what is available. The style of imagery is authentic and candid - as if just snapped on the farm.
